10 Tips for Creating a Winning Ad
Use attention-grabbing headlines.
60% of all people who read ads typically read headlines and no more. If your headline doesn’t attract attention you’re wasting money.
Graphics are important!
The right graphics can boost the impact and power of your message.
Start with your strongest selling points.
Load your ad with benefits.
Is a benefit the same as a feature? No! A feature is simply a characteristic of a product. A benefit is what the customer has to gain from the feature. For example, don’t just say that your car has leather seats (a feature). Tell the customer that it provides luxurious comfort even on the bumpiest roads (a benefit).
Shorter sentences work best.
Here’s a good rule of thumb: Never try to express more than one single thought in a sentence. Try to keep most sentences under 14 words.
Don’t say, “We have a large selection of pies.” Say, “We have 47 mouth-watering pies to choose from.” Specifics help build your credibility.
Good, believable testimonials from real people help overcome skepticism.
Write with a natural style.
Match your language to your intended target audience.
The most effective offers include these three elements:
A good deal; “Save $75.00!” Time Sensitive; “Only seven more days!” Low risk; “Backed by a 60-day, no-questions-asked, money-back guarantee!”
If you want people to respond to your ad, instructions must be clearly visible and simple to follow.
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