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September 11, 2010

How to Buy the Right Mailing List

by fnbrinc

A good mailing list lets you pinpoint the kind of person or business that’s most likely to purchase the products or services you offer.  In fact, the single most important component of your direct mail campaign is the mailing list. (In case you’re wondering, the other 2 components are the “Offer” and the “Creative”).

A great mailing package, with superior copy and brilliant design might generate double the response of a poorly conceived mailing. But the best list can trigger a response ten times more than the worst list for the identical mailing piece.

Here are four questions to help you select the right mailing list:

  1. Do you market to consumers? To businesses? To both?
  2. Where are your best prospects located? Certain ZIP codes? Within 5 miles of your business? In select cities or counties? A single state or multiple states? Nationwide?
  3. Can you define your target market by demographics? (Women age 25 to 34; homeowners with income over $250K; Hispanics that live in Tampa; companies with over 100 employees).
  4. Can you define your target market by lifestyle choices? (Travel enthusiasts, golfers, pet owners).

Need a hand pinpointing your best prospects?

Give us a call at 888-988-8148.  Our knowledgeable list experts are here to help. We’ll review your current situation, clarify your goals and develop a strategy to help you target your top prospects that works within your budget.

Continue the Conversation
If you’d like to discuss the right mailing list for you, call FNBR Inc. at 888-988-8148 or send us an email at

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