Thanks to high-speed digital printers, you can “speak” individually with each recipient of your mailing. All sorts of variable information can be added to each person’s mailer while it’s being printed. The only limit of what can be added is the amount of information in the database.
If you owned a jewelry store and your customer database includes information on each customer’s last purchase, you can incorporate that information into his or her mailer.
“Erica, all of us here at ABC Jewelers hope that you are truly enjoying that diamond necklace you purchased last June. This month we are featuring all of the creations from the same designer at 25% off of our normal rates”. Taking personalization and variable data to the next level, you can add images unique to Erica’s purchase. We can add a photo of the very diamond necklace she purchased plus photos of the other pieces from that designer’s line.
By adding the person’s name, what they purchased and when they purchased it, along with photos and images unique to their interests, you have created a mailer that truly makes each recipient feel special. That amount of personalization helps create a bond between you and your client (or prospect), which then translates into more (and often bigger) sales!
Continue the Conversation
If you’d like to discuss ways to make your mail more personal, call FNBR Inc. at 888-988-8148 or send us an email at email@example.com.