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September 11, 2010

2

Reaching the Best Prospects

by fnbrinc

Even the most beautifully designed mailer will not get a response unless it’s mailed to the correct target audience. Whether you are selling a service or a product, getting your mailer into the correct hands is the key to your success. The first step when ordering a database is to let your FNBR representative know what it is you are marketing and what your target audience is. You will be amazed at how many demographic selections are available for you to choose from.

On a “standard” consumer file, you can choose by: age, income, gender, marital status, homeowner or renter, home value, presence of children, children’s age(s), ethnicity, length of residence, net worth – and these are only the main selections. 

When a standard consumer file isn’t the perfect fit for your product, there are many types of “specialty” files available. For example, if you have an auto shop that specializes in one brand of automobile, we can select only that automobile make and even narrow down your search by the model and age of the vehicle. Or perhaps you are looking for expectant mothers, or high school juniors, or people that purchase online… the possibilities are almost endless.

If you are marketing to businesses, you can select or omit any type of business. You can select the business by employee size, annual sales volume, years in business, minority owned, square footage and more.

In an article of this size, it is impossible to list every type of mailing list and the 400+ selections that are available to you, so let the experts at FNBR guide you through the mailing list maze and find the one that’s right for you. You’ll be glad you did!   Find Out More

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If you’d like to discuss how we can help you reach your best prospects, call FNBR Inc. at 888-988-8148 or send us an email at info@fnbr.com.

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