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September 11, 2010

1

Your Unique Selling Proposition

by fnbrinc

One of the most harmful mistakes that many businesses make is not positioning themselves as unique in the minds of potential customers. So, how can you show that your product or service offers a true advantage to your customers? 

One way is to develop a Unique Selling Proposition, which is a distinct and appealing idea that sets you apart from your competitors. Your USP should speak powerfully to the needs of your target market and quickly explain what makes you unique.

The following questions are designed to help you develop a Unique Selling Proposition.

Target Market: Who are the potential customers for your business? Needs: What problems, challenges or desires do they have? Solution: How will you make things better for them? Differentiation: What makes you stand apart from your competitors? What makes you unique, special, and memorable?

Here are a couple of USPs that were pioneers when they were introduced: Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less – or it’s free.” FedEx: “When your package absolutely, positively has to get there overnight.”

A well-crafted USP can serve as the engine that drives your marketing and advertising. Variations of your USP could be included in all of your marketing materials such as your business cards, postcards, brochures, signs, website and internet marketing.

Continue the Conversation
If you’d like to discuss how to create and capitalize on your USP, call FNBR Inc. at 888-988-8148 or send us an email at info@fnbr.com.

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