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October 7, 2010

1

Mail and Email: A Powerful One-Two Combination!

by fnbrinc

When it comes to marketing, the use of direct mail and the internet are a winning combination.

Mail & EmailWhile many businesses are using email as a means to market their products, independent surveys have found that using a combination of mail and email will greatly drive up sales.
 
Email has the advantage of being delivered instantly and it provides an outlet for impulsive shoppers, while mail has the advantage of getting into the hands (literally) of your target audience and can be passed on to others. Successful marketing strategies are using email to complement mail rather than trying to compete with it. A postcard is an inexpensive way to drive web site traffic to your business. People are much more apt to open an email from a company that they have visited on the internet.
 
Let FNBR help you to utilize that winning combination of mail and email. We can design and fulfill both your mail and email marketing campaigns.  Want to see the entire article on the benefits of mail and email working together?  Download the Whitepaper: 548kb PDF

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If you’d like to discuss ways to combine the power of direct mail and email marketing on your next campaign, call FNBR Inc. at 888-988-8148 or send us an email at info@fnbr.com

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