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October 9, 2010

3 Facts About Growing Your Business with Mail

by fnbrinc

1) Mail can help any kind of business grow.
If you can write a letter, you can build your business. You can drive traffic to your store, find clients for a service, get people excited about a new product, and even make your existing customers more loyal- all through the mail. It’s not hard. It can be as easy as a letter announcing that the fall fashions have arrived. Or as simple as a postcard that tells your best customers that they can take advantage of special sale prices a day early.Direct Mail Works

2) Mail is flexible.
Unlike other media that literally “box you in” to a space, there’s no limit to how you can use the mail. You can send simple letters, brochures and postage-paid reply cards. Or you can add unusual items to the envelope for more impact. For instance, a fabric store could turn leftover strips of material into samples, just by putting them into an envelope and sending them to customers. The mail also lets you control the timing of your message. For instance, a postcard could remind parents when back to school inoculations have to be completed.

3) Direct mail works.
It’s no small wonder that multibillion-dollar companies have sprung from the mail. It’s a great way to make an affordable, highly personalized, relevant presentation to a potential customer. Plus, you can measure the results of every mailing you send out, just by counting the inquiries or traffic that come from the mailing.

As you get a better “feel” for what works and what doesn’t in your business, you can make adjustments to your mailings. So future mailings become even more profitable.

Continue the Conversation
If you’d like to discuss ways to increase your response using direct mail, call FNBR Inc. at 888-988-8148 or send us an email at

Adapted from Simple Formulas by the United States Postal Service.

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