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December 18, 2010

4 Tips For Better Direct Mail Results

by fnbrinc

Your List
Know what types of people or businesses are most likely to purchase what you offer. This will help us tailor your mailing list to your specific needs. We have dozens of targeting selections available to “fine-tune” your mailing list. Remember, the success of your direct mail campaign is highly dependent on how many “good prospects” are on your list.

Marketing SecretsYour Offer
Don’t beat around the bush, quickly tell your prospect how he/she will benefit from what you provide. Will he/she make more money, lose weight, sleep better, avoid the next layoff? You need to give your prospect a good enough reason to read your message, or they won’t.

Everyone is a skeptic. The stronger the benefit you offer, the more skeptical your prospects will be.

Support Your Claims
Use brief case histories of how others have benefited. Use testimonials you have on file. Use “Before” and “After” photographs. Use endorsements from local celebrities. Offer free samples.

Continue the Conversation
If you’d like to learn how to get better results with direct mail, call FNBR Inc. at 888-988-8148 or send us an email at

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