Are you asking the right questions to produce a successful mailing?
Mailing List: Do you understand the difference between “response” lists and “compiled” lists? Are you sure that your demographics are a good fit for your product or offer?
Customer Profile: Have you developed a customer or prospect profile? Knowing your clientele will help you refine your lists and generate mailers that appeal to their needs.
Offers: Have you made an offer, and is it proactive? For example, a 30 day free trial is more proactive than a 10% discount.
Quantity/Quality: Have you looked at the quantity/quality ratio? Are you looking for a large volume of returns for your sales force to call on, or fewer quality leads that are easier to turn into sales?
Costs: How much are you willing to spend for a response? Does your conversion rate and gross margin support your cost per response?
Results: Do you offer proof, such as test results, testimonials, or case studies to show the value of your product or service?
Guarantees: Do you provide a guarantee, and if so do you showcase it? The more positive a guarantee is, the more likely you are to make a sale. For example “try it without risk for 90 days” works better than “your money back if not satisfied”.
Continue the Conversation
Obtaining the right answers to the above questions will help to ensure that your mailing is successful. As always, the sales staff at FNBR will be happy to help you with any questions that you may have regarding your mailing campaign. Call us toll free at 888-988-8148 or send us an email at email@example.com.