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September 27, 2011

1

Increase Your Sales with a Brochure

by fnbrinc

While the cover letter is the most important element inside your envelope, don’t underestimate the importance of your brochure. The main purpose of the brochure is to showcase the benefits of your product or the service you offer and then get these prospects to either call you or drive them to your website.

The following are 5 key points to help your brochure achieve its intended goal:

  • Keep the front cover clean and simple. Use a single concept on the cover that sets the tone for the rest of the brochure.
  • Use the brochure to restate the offerbeing made in the letter. Don’t worry about being repetitious. Some people will grab the brochure first before reading the letter, so be sure that the offer is prominently made in the brochure.
  • Each brochure should capture the identityof the product or service you are offering and at the same time the look of the brochure needs to “speak” to your intended target audience.  For example if you are selling computer software, you should have one brochure style to market to novice computer users and a totally different looking brochure to market to “IT” department managers.
  • Use graphics to highlight your productto its full potential. If you are marketing canoes, rather than using a picture of a canoe on a shelf, use a picture of the canoe on a picturesque lake with a smiling couple riding in it.
  • Be sure that your brochure tells the whole story. The brochure is the place to explain your product or service in detail. Without using old and tired clichés, the brochure should state why each prospect needs your product or service and ask for the sale.

Need help designing your brochure?  Is your brochure already designed but you need more printed?  Call FNBR today at 888-988-8148 or email us at info@fnbr.com.

1 Comment Post a comment
  1. Sep 28 2011

    What you said about people looking at the brochure first before reading the letter is true. Colorful brochures are like eye candy and many customers decide whether they are going to read the rest of your offer based on how the product is presented on the brochure.

    Reply

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