The PARC Principles
Do you want your printed pieces to look better? Here are 4 design principles to keep in mind.
Items relating to each other should be grouped close together. When several items are in close proximity to each other, they form one visual unit rather than several separate units. This helps to better organize information and reduce clutter.
Design beginners tend to put text and graphics on the page wherever there happens to be space. For a more professional look, never place items on the page arbitrarily. Every element should have some visual connection with other items on the page.
The principle of repetition states that you repeat some aspect of the design throughout the entire piece. The repetitive element may be a color, shape, texture, format, or line thickness. In fact, it can be anything that a reader will visually recognize. Repetition serves to strengthen the unity of your piece.
Contrast is a great way to add visual interest to your page. The important point to remember is that for contrast to be effective, it must be strong. For instance, you can’t contrast dark brown with black, they’re too similar. Contrast can be created in many ways. You can contrast large type with small type; a cool color with a warm color or an elegant oldstyle font with a bold sans serif font.
When designing your next marketing piece, if you follow the PARC principles you’re more likely to create dynamic, appealing, organized pages that get read.
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