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September 23, 2012

Fund Raising Facts!

by fnbrinc

During the past year, studies by two separate research firms* showed that direct mail by far outperformed other fund raising methods.

The studies reported the following facts:

  1. Three quarters of all new donors donated through the mail.
  2. Charities received 75% of their funding via direct mail vs 10% online.
  3. Donors in the 40-59 age brackets are the most responsive with 47% of them making a donation in 2011.

 

FNBR specializes in non-profit direct mail and donor acquisition. Learn more or give us a call at 1-888-988-8148.

 

*Research studies prepared by Campbell Rinker and Blackbaud.

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