Fund Raising Facts!
During the past year, studies by two separate research firms* showed that direct mail by far outperformed other fund raising methods.
- Three quarters of all new donors donated through the mail.
- Charities received 75% of their funding via direct mail vs 10% online.
- Donors in the 40-59 age brackets are the most responsive with 47% of them making a donation in 2011.
FNBR specializes in non-profit direct mail and donor acquisition. Learn more or give us a call at 1-888-988-8148.
*Research studies prepared by Campbell Rinker and Blackbaud.