Know Thy Customer
It’s a simple concept, and it makes sense, that by providing better service than your competitors, you are more likely to receive both repeat business and referrals.
The first step in providing better service is to cultivate a relationship between you and your customers. Relationships, by nature, require communication in order to grow. Take the time to learn your client’s needs and preferences, and apply this information going forward to make future orders easier for your clients. Solicit your customer’s feedback and implement that feedback wherever possible. By showing a client that you value their opinions, you are generating customer loyalty.
Whether you provide a product or a service, you can increase sales by streamlining the process to place an order with your company. On repeat customers, your software should be storing information so that your client does not have to re-input their company, credit and shipping information. Beyond that, use software that has the ability to remember and display the particulars of a client’s previous orders. For example, let’s say that your company sells office supplies. There are certain items such as pens, copier paper, etc. that will be monthly re-orders for your clients. Think of how convenient it would be to have these items displayed so that your client does not have to spend time searching for these products. The easier your ordering process is, the more likely to draw repeat business to you.
The combination of exemplary personalized customer service and easy to use online service is a winning combination that is sure to increasing your sales!
About FNBR Incorporated
FNBR is a marketing company located in Tampa, Florida. FNBR offers mailing lists, database management services, typesetting and graphic design services, printing and bindery services, email marketing, and complete direct mail services to companies throughout the U.S. and Canada. FNBR can be reached at 1-888-988-8148.