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November 16, 2013

On Time?

by fnbrinc

From concept to delivery by the post office, many details need to be taken into consideration when designing a mailing campaign. Some of the main areas of consideration are type of mailer to be used, full color or one ink, should you mail First Class or Standard Mail, to name a few.On Time Marketing with at fnbr.com

One consideration that is extremely important, but often overlooked is “Time”. Many mailings are time sensitive and as such, budgeting enough time so that the mail is delivered in advance of your scheduled event or response date is imperative.

The following five steps must all be accounted for when you are trying to estimate the timeline for your mailing campaign:

  1. Design
  2. Proofing
  3. Printing
  4. Mail Preparation
  5. Mail Delivery

The amount of time required for the design/proofing usually depends on you. It can be as little as a couple of days or as long as changes to the design continue to be made. The amount of time need for the printing and the mailing services usually falls in the 5-7 business day range. Specialty stocks and custom finishing take more time, and since each job is different, it’s always best to get an estimate for the amount of time needed from your FNBR representative. 

Lastly, you need to take into account the amount of time that your mail piece needs to be delivered by the post office. A handy link for delivery time estimates is: https://ribbs.usps.gov/modernservicestandards/

When using this link, you must take into consideration if you are mailing First Class or Standard Mail and if your mailing list is local, regional, or national. The delivery times listed on the interactive maps are only estimates and other factors such as postal holidays, weather and high volume postal delivery periods need to be taken into consideration.

With time sensitive mail, it’s always better to budget extra time into your plans. It is better for your mail to get delivered a little before the day you prefer rather than after your event is over!

Contact FNBR at 888-988-8148 or info@fnbr.com for help with your next marketing campaign.

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