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January 23, 2014

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What Can a Limited Time Offer Do for Your Marketing?

by fnbrinc

Many retailers live and die by the amount of spending that occurs during the holiday season between Thanksgiving and Christmas.  During this past holiday season, many sales where driven by“Limited Time Offers”.

The shortest lived limited time offer is probably “Black Friday” with many of the retailers putting specific items on sale for only an hour or two at a time and we all know how well that works.  The TV shopping networks have perfected the “Limited Time Offer” like a piece of fine art. Why do the shopping networks have that little clock in the corner of the screen ticking away? Simple, it is to make you realize that their offer of a lifetime is going to expire soon, so you must act now and because it works!

The “Limited Time Offer” is a proven method of increasing sales. Many of the corporate giants use “Limited Time Offers” to boost sales. Take Disney and McDonald’s for example. Disney takes many of their best selling movies and “locks them away in a vault”.  By doing this, Disney is making a limited time offer on a particular product to boost sales and then pulling it from the market. The sentiment among consumers is that we have to have that movie because who knows when it will be offered for sale again. The reality is a tremendous surge in DVD sales for Disney. McDonald’s does the same thing with some of their products like the McRib Sandwich and The Shamrock Shake. Like Disney, the items are put on the market for a short period of time and then the sale of these items is suspended, and like Disney the results are the same – a large short term increase in sales.

The same tried and true practices that these corporations are using can work for you. Be sure to use a “Limited Time Offer” appeal in your direct mailing or email marketing to create a sense of urgency. The beauty of the “Limited Time Offer” is that any company can use it.  Start-up companies can use it to help create a client base and established companies can use it to boost sales during slow periods.

When preparing for your next direct mail or email campaign, ask your FNBR representative how a “Limited Time Offer” can work for you.  Call us Toll Free at 888-988-8148 or email info@fnbr.com.

 

About FNBR Incorporated

FNBR is a marketing company located in Tampa, Florida.  We provide printing, direct mail, mailing lists, database management, graphic design, web design, and email marketing services to companies throughout the U.S. FNBR can be reached at 1-888-988-8148.

1 Comment Post a comment
  1. Jan 23 2014

    Reblogged this on REMILEKUN DOSUMU and commented:
    Understanding the concept of marketing communication is very important.

    Reply

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