Skip to content

November 8, 2015

Consider the Fold

by fnbrinc

Many times artwork is beautifully laid out and very pleasing to the eye. But while the design looks great, one important aspect has been over looked… do the folds work?

There are three things to think through; orientation, position and avoid cracking.

  1. Orientation: While modern folding machines are very efficient and make clean crisp folds, don’t assume that they can make every type of fold you can envision. When you have complex folds that will go in more than one direction, it’s best to check the folding machine can handle the folds you want.

    Origami Crane folded with a red floral pattern paper

    Origami Crane folded with a red floral pattern paper

  2. Position: The position of a fold can cause problems in several ways. For example, you sent your beautifully designed flyer to be printed and when you get the flyers back you are horrified to find out that one of the folds goes right through the head of your company’s CEO. Always printout and fold a mock-up before it goes to print. The mock-up is also a good way to check the fold sequence and make sure that each panel is positioned properly. If your address panel is not positioned properly, your postage costs can go up dramatically. Lastly, when doing multiple roll folds you need to make each consecutive panel slightly smaller to allow for the fold.
  3. Cracking: A fold can cause cracking across it for a number of reasons, including the thickness of the stock, grain of the paper, and ink coverage on the fold. If you are printing on cover weight stock, you most likely will need the paper to be scored before it is folded. If the quantity you are printing lends itself to digital printing, cracking can be an even bigger problem. Since toner is applied by heat, it’s best to not have any toner on the lines of the folds. Sometimes you have no choice but to have toner run across the folds. When this occurs, options such as paper brand, finish and the position of the grain can be used to help cut down on cracking.

As always, your FNBR representative will be happy to help guide you to avoid the problems discussed above.  Call us at 888-988-8148 or email info@fnbr.com

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: