Skip to content

Posts from the ‘Direct Mail’ Category

8
Nov

Consider the Fold

Many times artwork is beautifully laid out and very pleasing to the eye. But while the design looks great, one important aspect has been over looked… do the folds work?

There are three things to think through; orientation, position and avoid cracking.

  1. Orientation: While modern folding machines are very efficient and make clean crisp folds, don’t assume that they can make every type of fold you can envision. When you have complex folds that will go in more than one direction, it’s best to check the folding machine can handle the folds you want.

    Origami Crane folded with a red floral pattern paper

    Origami Crane folded with a red floral pattern paper

  2. Position: The position of a fold can cause problems in several ways. For example, you sent your beautifully designed flyer to be printed and when you get the flyers back you are horrified to find out that one of the folds goes right through the head of your company’s CEO. Always printout and fold a mock-up before it goes to print. The mock-up is also a good way to check the fold sequence and make sure that each panel is positioned properly. If your address panel is not positioned properly, your postage costs can go up dramatically. Lastly, when doing multiple roll folds you need to make each consecutive panel slightly smaller to allow for the fold.
  3. Cracking: A fold can cause cracking across it for a number of reasons, including the thickness of the stock, grain of the paper, and ink coverage on the fold. If you are printing on cover weight stock, you most likely will need the paper to be scored before it is folded. If the quantity you are printing lends itself to digital printing, cracking can be an even bigger problem. Since toner is applied by heat, it’s best to not have any toner on the lines of the folds. Sometimes you have no choice but to have toner run across the folds. When this occurs, options such as paper brand, finish and the position of the grain can be used to help cut down on cracking.

As always, your FNBR representative will be happy to help guide you to avoid the problems discussed above.  Call us at 888-988-8148 or email info@fnbr.com

 

9
May

Stamps – 175 Years Old and Going Strong!

Getting a piece of mail delivered with a postage stamp on it wasn’t always the case. The modern day postage stamp was born on May 6, 1840 in Great Britain. It was a one penny stamp and was printed in black ink only which lead to its name, the “Penny Black”. FNBR Stamps

Prior to the Penny Black stamp being printed, the postal services of the world did not charge the sender. The recipient paid the postage when the letter or package was delivered. This was extremely unprofitable for the postal services since the recipient could refuse the mail and pay nothing. Before long, many people had developed a system of secret codes to beat the postal system out of the postage due. They would put secret markings on the outside of the mail. These markings conveyed their message without the recipient having to open or accept the mail.

The first stamps were printed on sheets without any perforation. The user would need to cut one of the stamps off the sheet and affix it to the envelope. Because of the revenue that the pre-paid stamp was generating, it did not take long for this concept to be adopted by postal services around the world. The United States Post Office Department printed its first stamps in 1847. These were a five cent Benjamin Franklin stamp and a ten cent George Washington stamp.

Since 1840, stamps have evolved into different shapes, sizes and colors, but they all can trace their roots back to the “Penny Black” created on May 6, 1840.

 

Other articles about the benefits of stamps:

4 Ways to Increase Your Open Rate!

What’s a Letter Worth?

 


 About FNBR Incorporated

FNBR is a marketing company located in Tampa, Florida.  We provide printing, direct mail, mailing lists, database management, graphic design, web design, and email marketing services to companies throughout the U.S.

FNBR can be reached at info@fnbr.com or toll free 1-888-988-8148.

 

31
Aug

Improving Your Headline!

In life, you only get one chance to make a first impression. In marketing, your headline is the first impression that your mail piece makes on the recipient. If that headline doesn’t capture their attention, the odds are they will stop reading and no matter how good your product or offer is, you will have wasted both your time and money.

Headline

The following headline writing tips will help you capture the attention of your prospects and so they continue to read the rest of your text:

  1. Promote the benefits of your product or service. The only reason that anyone buys a product or service is for its benefits. Always include and emphasize the product or service’s biggest benefit.
  2. Personalize the headline. By using the words “You” and “Your” the reader gets the impression that you are speaking directly to them. For example: “You Can Lose Weight and Feel Great in 21 Days!”
  3. Make the reader question whether your product or service is better than what they are currently using. Ask a question such as “Are You Paying Too Much for Car Insurance?” A headline such as this will make anyone with high insurance premiums think about calling to see how competitive your insurance rates are.
  4. Use key words to create excitement and interest in your product. For example: “The All-New High Performance Monterey 185 Out-Performs All Other Boats in Its Class” This headline is designed to make the perspective buyer curious as to what is new on this model and how is it out-performing other boats.

You only have a few moments to capture the attention of your prospect, so get the most out of your headline to increase your chances to capture the attention of your prospect and ultimately increase sales.

Related Articles:
Presentation Matters

 


 About FNBR Incorporated

FNBR is a marketing company located in Tampa, Florida.  We provide printing, direct mail, mailing lists, database management, graphic design, web design, and email marketing services to companies throughout the U.S.

FNBR can be reached at info@fnbr.com or toll free 1-888-988-8148.

%d bloggers like this: