The US Postal Service recently released their latest study on Undeliverable As Addressed (UAA) mail. Based on FY2010, 4.11%of the mail doesn’t get delivered, totaling 6.9 billion pieces of mail with almost 60% of that volume being treated as waste (unreturned to the sender). Since most of the mail is not returned, most senders don’t realize how bad their house lists are.
Do you have a house mailing list that’s out of date? FNBR specializes in greatly reducing the amount of UAA. First, we check the accuracy of the address, and correct as needed. Next, we check if the person (or business) has moved in the last four years and left a forwarding address, then we substitute their new address for the old one you gave us.
Additional services and ways to improve your lists include: DPV reports, elimination of duplicates, suppression of do-not-mail files, suppression of customers, additional change of address sources, and many more. Learn more at fnbr.com.
Contact FNBR to find out how easy and inexpensive it is for us to help fix your house mailing lists. Contact us at email@example.com or Toll Free at 1-888-988-8148.
Are you asking the right questions to produce a successful mailing?
Mailing List: Do you understand the difference between “response” lists and “compiled” lists? Are you sure that your demographics are a good fit for your product or offer?
Customer Profile: Have you developed a customer or prospect profile? Knowing your clientele will help you refine your lists and generate mailers that appeal to their needs.
Offers: Have you made an offer, and is it proactive? For example, a 30 day free trial is more proactive than a 10% discount.
Quantity/Quality: Have you looked at the quantity/quality ratio? Are you looking for a large volume of returns for your sales force to call on, or fewer quality leads that are easier to turn into sales?
Costs: How much are you willing to spend for a response? Does your conversion rate and gross margin support your cost per response?
Results: Do you offer proof, such as test results, testimonials, or case studies to show the value of your product or service?
Guarantees: Do you provide a guarantee, and if so do you showcase it? The more positive a guarantee is, the more likely you are to make a sale. For example “try it without risk for 90 days” works better than “your money back if not satisfied”.
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Obtaining the right answers to the above questions will help to ensure that your mailing is successful. As always, the sales staff at FNBR will be happy to help you with any questions that you may have regarding your mailing campaign. Call us toll free at 888-988-8148 or send us an email at firstname.lastname@example.org.
Direct mail is a very effective and cost efficient way of advertising your company. While the printing and presentation of the mailer is important, proper planning helps ensures a high response, so start planning early.
The most successful mail campaigns are the ones that are well thought out and well planned.
Your direct mail campaign should start with a clean and highly targeted database. Make use of list demographics to profile your ideal clients, and be sure to NCOA update the file right before the mailing is sent out. Sending mail to the wrong address is money wasted.
Define your goals and design your mail piece around them. Do you want your mail piece to: generate immediate sales, increase awareness of your company, generate sales leads, or build customer loyalty? To generate sales, a postcard with a discount coupon can work, but to increase awareness of your company consider using a company brochure and other supporting literature.
Lastly, consider if direct mail is reaching your entire targeted audience. Email may be better suited for a portion of your database. Consider the combination of both direct mail and email to reach your audience.
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Call FNBR Inc. at 888-988-8148 or send us an email at email@example.com