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Posts from the ‘Marketing’ Category


5 Things Online Marketing Companies Won’t Tell You

Businesses Prefer Direct Mail
52.7% of the annual national marketing budget is spent on direct mail.* What this means is that even though social media has become common place in our lives, businesses still rely on direct mail as the number one advertising media to drive sales.

Direct Mail Advertising is on the Rise
In the 2013 calendar year, $45 billion was spent on direct mail. This was an increase over 2012.** One of the more well know companies using direct mail was Google. Even one of the largest online advertisers in the world knows the advantages of direct mail advertising.

Young Adults Prefer Direct Mail
According to Forbes, young adults ages 18 to 34 are some of the best targets for lead generation. Even though the internet is a huge part of the daily routine of this age group, in reality, this age group still prefers to learn about products and services via direct mail.Looking for Mail!

Direct Mail: Higher Response Rates = Lower Costs per Lead
When planning a marketing campaign, the cost per lead is more important than the overall cost of the campaign. Since the response rate for direct mail consistently averages 2-3 times higher than email, your overall cost per lead is lower.

Direct Mail Campaigns Generate Highest ROI
The goal of any business is to maximize profits. A recent study by Target Market Magazine showed that direct mail consistently produced the highest “Return on Investment” for both business to business campaigns and business to consumer campaigns.

*2012 DMA Response Rate Report


Improving Your Headline!

In life, you only get one chance to make a first impression. In marketing, your headline is the first impression that your mail piece makes on the recipient. If that headline doesn’t capture their attention, the odds are they will stop reading and no matter how good your product or offer is, you will have wasted both your time and money.


The following headline writing tips will help you capture the attention of your prospects and so they continue to read the rest of your text:

  1. Promote the benefits of your product or service. The only reason that anyone buys a product or service is for its benefits. Always include and emphasize the product or service’s biggest benefit.
  2. Personalize the headline. By using the words “You” and “Your” the reader gets the impression that you are speaking directly to them. For example: “You Can Lose Weight and Feel Great in 21 Days!”
  3. Make the reader question whether your product or service is better than what they are currently using. Ask a question such as “Are You Paying Too Much for Car Insurance?” A headline such as this will make anyone with high insurance premiums think about calling to see how competitive your insurance rates are.
  4. Use key words to create excitement and interest in your product. For example: “The All-New High Performance Monterey 185 Out-Performs All Other Boats in Its Class” This headline is designed to make the perspective buyer curious as to what is new on this model and how is it out-performing other boats.

You only have a few moments to capture the attention of your prospect, so get the most out of your headline to increase your chances to capture the attention of your prospect and ultimately increase sales.

Related Articles:
Presentation Matters


 About FNBR Incorporated

FNBR is a marketing company located in Tampa, Florida.  We provide printing, direct mail, mailing lists, database management, graphic design, web design, and email marketing services to companies throughout the U.S.

FNBR can be reached at or toll free 1-888-988-8148.


Ready for Mother Nature?

Being a Florida based company, we try to be prepared for Mother Nature; from hurricanes to lightning strikes, or even extended power outages.  While we review our own preparedness status, we thought others may want to as well.FNBR is prepared?  Is your business?

We all remember how Hurricane Sandy devastated the eastern seaboard. Sandy’s wrath impacted areas of the Northeast that rarely see a hurricane that strong. One lesson that Sandy should have taught everyone is that no matter where we live and work, Mother Nature can turn our lives upside down in an instant. At this time of the year, the Southeast prepares for hurricane season, while the Midwest worries about tornadoes. In between fighting wildfires, the West Coast never knows when the next earthquake may hit.

Imagine what it would be like if you walked into your office one day and all of your computers and servers were gone. All of your customer contact information vanished! All of your accounts receivable information is missing! All of the orders that you have already fulfilled and were ready to be billed are gone too! One act of nature can do just that to your business.

Recovering from a natural or man-made disaster is never easy, but without having remote or off-site back-ups and a recovery plan, getting your business up and running again can become impossible. The following are some tips that can help you get on the road to recovery from a disaster:

  • If a hard drive has been exposed to a flood, especially if it was in salt water, keep it wet in distilled water and take it to a recovery expert. If allowed to dry, salt deposits can become impossible to remove.
  • Data that has been accidentally deleted can still be recovered as long as the data has not been written over. Do not continue to use the computer until you have recovered the lost data.
  • Having an off-site list of the factory model numbers of your hard drives will help if any parts need to be replaced and the label with the model information has become illegible.
  • If you turn on your computer and the hard drive is making unusual noises, this may be a physical problem with the hard drive. Do not continue to turn on the computer as this can permanently scrape data off of the hard drive.

Recovering from a disaster is never easy, but if you are able to recover the vital data that is the lifeblood of your company, then you will at least have a fighting chance.

The following are just some of the things that we do at FNBR to protect both our data and the data you send us:
  • Data is stored on multiple and redundant hard drives on our servers
  • Image data is backed up hourly to a separate server
  • Data is backed up daily to an external offsite hard drive

About FNBR Incorporated

FNBR is a marketing company located in Tampa, Florida.  We provide printing, direct mail, mailing lists, database management, graphic design, web design, and email marketing services to companies throughout the U.S.

FNBR can be reached at or toll free 1-888-988-8148.

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