In life, you only get one chance to make a first impression. In marketing, your headline is the first impression that your mail piece makes on the recipient. If that headline doesn’t capture their attention, the odds are they will stop reading and no matter how good your product or offer is, you will have wasted both your time and money.
The following headline writing tips will help you capture the attention of your prospects and so they continue to read the rest of your text:
- Promote the benefits of your product or service. The only reason that anyone buys a product or service is for its benefits. Always include and emphasize the product or service’s biggest benefit.
- Personalize the headline. By using the words “You” and “Your” the reader gets the impression that you are speaking directly to them. For example: “You Can Lose Weight and Feel Great in 21 Days!”
- Make the reader question whether your product or service is better than what they are currently using. Ask a question such as “Are You Paying Too Much for Car Insurance?” A headline such as this will make anyone with high insurance premiums think about calling to see how competitive your insurance rates are.
- Use key words to create excitement and interest in your product. For example: “The All-New High Performance Monterey 185 Out-Performs All Other Boats in Its Class” This headline is designed to make the perspective buyer curious as to what is new on this model and how is it out-performing other boats.
You only have a few moments to capture the attention of your prospect, so get the most out of your headline to increase your chances to capture the attention of your prospect and ultimately increase sales.
About FNBR Incorporated
FNBR is a marketing company located in Tampa, Florida. We provide printing, direct mail, mailing lists, database management, graphic design, web design, and email marketing services to companies throughout the U.S.
FNBR can be reached at email@example.com or toll free 1-888-988-8148.
From concept to delivery by the post office, many details need to be taken into consideration when designing a mailing campaign. Some of the main areas of consideration are type of mailer to be used, full color or one ink, should you mail First Class or Standard Mail, to name a few.
One consideration that is extremely important, but often overlooked is “Time”. Many mailings are time sensitive and as such, budgeting enough time so that the mail is delivered in advance of your scheduled event or response date is imperative.
The following five steps must all be accounted for when you are trying to estimate the timeline for your mailing campaign:
- Mail Preparation
- Mail Delivery
The amount of time required for the design/proofing usually depends on you. It can be as little as a couple of days or as long as changes to the design continue to be made. The amount of time need for the printing and the mailing services usually falls in the 5-7 business day range. Specialty stocks and custom finishing take more time, and since each job is different, it’s always best to get an estimate for the amount of time needed from your FNBR representative.
Lastly, you need to take into account the amount of time that your mail piece needs to be delivered by the post office. A handy link for delivery time estimates is: https://ribbs.usps.gov/modernservicestandards/
When using this link, you must take into consideration if you are mailing First Class or Standard Mail and if your mailing list is local, regional, or national. The delivery times listed on the interactive maps are only estimates and other factors such as postal holidays, weather and high volume postal delivery periods need to be taken into consideration.
With time sensitive mail, it’s always better to budget extra time into your plans. It is better for your mail to get delivered a little before the day you prefer rather than after your event is over!
Contact FNBR at 888-988-8148 or firstname.lastname@example.org for help with your next marketing campaign.
The internet was created as a means of sharing information. The ability to share this information also created new electronic ways for businesses to promote and advertise their companies. Today almost every business has a website to promote their goods or services and many businesses include email marketing in their advertising arsenal.
It did not take long to see that email marketing had two strikes against it:
- As the volume of email increased, so did the use of the delete and “mark as spam” buttons without the emails ever being viewed.
- As computer viruses became more prevalent and more destructive, again the use of the delete button increased.
It now remains to be seen if Google’s new inbox format will become strike number three against email marketing. At over one half a billion active accounts, Google’s Gmail has become one of the most popular email services in the world. Gmail’s new programming will automatically separate all incoming emails into one of three categories, each with its own separate tab:
- Primary Tab – This is the general inbox and is the main display when the user logs in.
- Social Tab – This tab includes all social media emails.
- Promotion Tab – Captures all opt-in email marketing offers and promotional displays.
No longer will promotional emails be intermingled within personal emails. The fear is that since Gmail is grouping all promotional emails together under one tab, that it will become conveniently easy to use the “delete all” button without viewing any of the marketing emails. Google has put this tabbing system into place to help manage spam, but all emails from your domain may put you into the promotions tab no matter what. At this point, it is too soon to tell what impact the new inbox will have on email marketing, so now more than ever it is important to have the right branding in place to make your email stand out from the rest.