Many retailers live and die by the amount of spending that occurs during the holiday season between Thanksgiving and Christmas. During this past holiday season, many sales where driven by“Limited Time Offers”.
The shortest lived limited time offer is probably “Black Friday” with many of the retailers putting specific items on sale for only an hour or two at a time and we all know how well that works. The TV shopping networks have perfected the “Limited Time Offer” like a piece of fine art. Why do the shopping networks have that little clock in the corner of the screen ticking away? Simple, it is to make you realize that their offer of a lifetime is going to expire soon, so you must act now and because it works!
The “Limited Time Offer” is a proven method of increasing sales. Many of the corporate giants use “Limited Time Offers” to boost sales. Take Disney and McDonald’s for example. Disney takes many of their best selling movies and “locks them away in a vault”. By doing this, Disney is making a limited time offer on a particular product to boost sales and then pulling it from the market. The sentiment among consumers is that we have to have that movie because who knows when it will be offered for sale again. The reality is a tremendous surge in DVD sales for Disney. McDonald’s does the same thing with some of their products like the McRib Sandwich and The Shamrock Shake. Like Disney, the items are put on the market for a short period of time and then the sale of these items is suspended, and like Disney the results are the same – a large short term increase in sales.
The same tried and true practices that these corporations are using can work for you. Be sure to use a “Limited Time Offer” appeal in your direct mailing or email marketing to create a sense of urgency. The beauty of the “Limited Time Offer” is that any company can use it. Start-up companies can use it to help create a client base and established companies can use it to boost sales during slow periods.
When preparing for your next direct mail or email campaign, ask your FNBR representative how a “Limited Time Offer” can work for you. Call us Toll Free at 888-988-8148 or email firstname.lastname@example.org.
About FNBR Incorporated
FNBR is a marketing company located in Tampa, Florida. We provide printing, direct mail, mailing lists, database management, graphic design, web design, and email marketing services to companies throughout the U.S. FNBR can be reached at 1-888-988-8148.
From concept to delivery by the post office, many details need to be taken into consideration when designing a mailing campaign. Some of the main areas of consideration are type of mailer to be used, full color or one ink, should you mail First Class or Standard Mail, to name a few.
One consideration that is extremely important, but often overlooked is “Time”. Many mailings are time sensitive and as such, budgeting enough time so that the mail is delivered in advance of your scheduled event or response date is imperative.
The following five steps must all be accounted for when you are trying to estimate the timeline for your mailing campaign:
- Mail Preparation
- Mail Delivery
The amount of time required for the design/proofing usually depends on you. It can be as little as a couple of days or as long as changes to the design continue to be made. The amount of time need for the printing and the mailing services usually falls in the 5-7 business day range. Specialty stocks and custom finishing take more time, and since each job is different, it’s always best to get an estimate for the amount of time needed from your FNBR representative.
Lastly, you need to take into account the amount of time that your mail piece needs to be delivered by the post office. A handy link for delivery time estimates is: https://ribbs.usps.gov/modernservicestandards/
When using this link, you must take into consideration if you are mailing First Class or Standard Mail and if your mailing list is local, regional, or national. The delivery times listed on the interactive maps are only estimates and other factors such as postal holidays, weather and high volume postal delivery periods need to be taken into consideration.
With time sensitive mail, it’s always better to budget extra time into your plans. It is better for your mail to get delivered a little before the day you prefer rather than after your event is over!
Contact FNBR at 888-988-8148 or email@example.com for help with your next marketing campaign.
The process of branding your business should be considered an extremely important part of your marketing plan. The branding of your company should be a two part process. You need to establish both a visual brand and a conceptual brand for your company.
Having a professionally designed logo is an investment well made. A professional image goes a long way towards instilling a perceived value in your company. When a prospective client sees your image for the first time, a professionally designed logo will promote the image of an established company that will be there for their client’s needs. In addition to the logo, you may want to include a tagline. The tagline should be a short promotional statement promoting the product or service your company provides.
Producing your conceptual brand is equally as important as the visual brand. When you conceptually brand your company, you want to promote the concept that your company’s products and services are superior to those of your competitors. Think about what sets your company apart from your competition (your Unique Selling Proposition) and promote it. For example, FNBR has been family owned and operated for 35 years. When we brand that information, we are letting our clients and prospects know that we are an established company, that we are experienced at what we do and that we will be there for them in the future.
Unlike your logo, which is usually a constant, your conceptual branding can and should be tweaked over time. Your goal is to let the public know that your company has the expertise and ability to solve their particular problem or need.
Continue the Conversation: Need help branding your business? Contact FNBR via email at firstname.lastname@example.org or Toll Free at 1-888-988-8148.